Henkel has entered into a definitive agreement to acquire 100% of OLAPLEX, a premium hair care brand, at an offer price of USD 2.06 per share, implying a total transaction value of USD 1.4 billion. The transaction has been unanimously approved by OLAPLEX’s Board of Directors. Advent, OLAPLEX’s controlling shareholder, has also provided written consent to approve the deal.
The acquisition supports Henkel’s strategy to expand its Consumer Brands business, with hair care identified as a core category. OLAPLEX operates across professional, specialty retail, and e-commerce channels, with a portfolio of science-based hair care products positioned in the premium segment.
The brand maintains a global presence, with sales distributed between the United States and key international markets. In fiscal year 2025, OLAPLEX reported sales of approximately EUR 370 million and delivered a strong gross margin.
Carsten Knobel, CEO of Henkel, said: “The planned acquisition of OLAPLEX is fully in line with Henkel’s strategy to expand its portfolio through compelling, value-adding M&A activities. This transaction allows us to expand our presence in premium hair care. The brand creates compelling opportunities for future growth and innovation.”
Wolfgang König, Executive Vice President responsible for Henkel’s Consumer Brands business, added: “OLAPLEX is a perfect strategic fit for our premium hair care business. Its strong scientific foundation, guided by professionals, combined with a robust presence across premium channels makes it highly complementary to our existing portfolio and we see meaningful opportunities to accelerate innovation.”
The transaction remains subject to customary closing conditions, including regulatory approvals.